"Within the last decades, communication technologies have changed traditional usage patterns dramatically. This trend will continue and pose challenges to future mangers. This is why we regard this new MA program as ideally suited to equip students with a converged approach in the fields of economics, technics and communications."
Mag. Daniela Winnicki-Eisenhuth, M.A. (Group Communications and CSR-Expert, Telekom Austria Group)
In the era of globalization, new competencies are required to successfully manage companies in the media and media-related sectors. Thus, the Master degree program MEDIA AND CONVERGENCE MANAGEMENT is designed to provide students with valuable competencies that enable them to function as mediators, connecting different areas of expertise, such as organizational communication, media economics and management, marketing, advertising, consumer behavior and engineering. They will be taught to respond to the specifics of the media industry – e.g., as to value creation -, learning to apply the conveyed know-how in order to optimize processes and business relations.
Students attending this interdisciplinary master program should be made aware of the mechanisms triggering those far-reaching changes, such as social developments, convergence, globalization in the media sector as well as alterations in political and legal frameworks. Implications will also be discussed from the perspective of consumers and users, who are affected by changes in management processes, both strategic and operative. With regard to technical and technological developments, trends of convergence demand students to get insights into this area to comprehend and evaluate future trends, their potentials and consequences.
Note: The program is not limited to students with academic backgrounds in Economics, Media and Communication and/or Technical Studies, but it is also OPEN TO STUDENTS FROM CULTURAL AND HUMANE SCIENCES (e.g., Philologies, Languages, History, Cultural Anthropology, etc.)