The Department of Marketing and International Management, the Institute for Business Operations (Prof. Dr. Ralf Terlutter) will be offering a new business concentration starting in the Winter Semester 2008/09.  In cooperation with the Institute for Media and Communications Sciences (Prof. DDr. Matthias Karmasin and Ass.-Prof. Dr. Sandra Diehl) the offering of

 

Media Management

 

is made possible.  This concentration is open to students of Business Administration as well as to students of the Cultural Sciences and to the students of the Applied Sciences.

Students of Business Administration can choose to pursue this subject as a business concentration within the following programs of study:

- Bachelor’s in Business Administration

- Bachelor’s in Law and Economics

- Master’s in Business Administration

 

 

Course of Study Objectives

 

This subject helps to fulfill the need for qualified graduates who possess a sound knowledge in the management of media. It is without question that the development of the media and communication technologies over the last several years in comparison to other developments have had one of the most profound effects on society, its individuals, and companies. In many areas a sound knowledge of technology and media is an important success factor for not only companies, however, for individual careers as well. At the same time the convergence of the media is playing an ever more important role.

In the eyes of the students of Business Administration the study of Media Management provides the students with an expanded knowledge in relation to newly-developing media while improving the students’ qualifications. This concentration of study therefore improves the job-outlook for students upon graduation. The interdisciplinary nature of the concentration provides the students of Business Administration with a view of the cultural scientific aspects of media management. 
Furthermore the concentration in Media Management particularly provides a coordinated course of study for the students of the Cultural Sciences who seek further business qualifications in the course of their studies. 

In the eyes of companies the University, with the offering of this subject, will develop students who are competent in their understanding of the latest developments in media and technology and the subsequent effects of these developments on business and society.  

The addition of this subject of study only adds further to the educational profile of the Alpen-Adria University of Klagenfurt. Through its focus on media and convergence management as well as its clear interdisciplinary orientation the study of Media Management provides a valuable differentiating factor when compared to the offerings of other educational institutions. 

 

 

Content in the Subject of Media Management

 

The subject of Media Management illustrates media and convergence theories while also showing the consequences of the dynamics of media development for societal and business decisions.  The subject of Media Management also helps to identify the changes in occupational areas and research themes.  

The subject displays the technical and psychological aspects of the convergence of media and addresses factors that will inhibit or accelerate the convergence of media in the future.

Students will gain an overview of the relevant technologies and technological developments, societal and legal terms, the development of the markets (for example, deregulation, changes in values and lifestyles) as well as changes in customer needs and in customer behaviour. The subject addresses the coordination of communication through different media with special consideration for specific media factors. The faculty also bring in to the subject their specific expertise though their respective departments.

The study of Media Management educates students who want to work 
- in telecommunication companies 
- in media companies
- in the Marketing departments of companies, associations, public firms, etc. particularly in the area of communications
- in media agencies, online agencies, advertisement agencies, and the like
.

Additionally, knowledge of the media and convergence sciences and the development of the media are helpful within many business and technical areas of companies.

The combination of media with convergence management and the planned strong interdisciplinary orientation of the concentration in Media Management provide a unique selling point for the Alpen-Adria University of Klagenfurt in competition with other Austrian educational institutions.